OUR SERVICES

We Offer a Range of
Services to Meet Your Needs

For SAP Partners:

1. Strategic Alignment and Advisory

Ascend Source begins by aligning each SAP partner’s strategic initiatives with SAP’s own field priorities — from executive leadership down to account executives. This “top-down and bottom-up” model ensures that the partner’s messaging, value proposition, and sales priorities fit seamlessly within SAP’s operating model and solution areas

Through its SAP Executive Advisory Services, Ascend Source provides insight into SAP’s evolving go-to-market structure, advising partners on:

How to navigate SAP’s organizational landscape.
Validating SAP marketing and investment strategies.
Understanding SAP personnel and GTM model changes in real time.
Extending reach across SAP Market Units and account hierarchies

2. Partner Enablement and Activation

The SAP Store Partner Activation & Acceleration Program serves as the operational backbone for preparing partners to perform effectively within the SAP ecosystem. It includes:

Curated onboarding and readiness assessments.
Marketplace validation (digital assets, positioning, collateral).
KPI tracking dashboards and monthly reporting for engagement and pipeline growth.
Co-branded campaign development and field enablement playbooks.
Direct SAP AE briefings and account lead guides to drive sales execution

Deliverables are structured to keep partners accountable and aligned through bi-weekly governance, executive calls, and quarterly business reviews.

3. GTM Execution and Field Integration

Execution is where Ascend Source distinguishes itself. The firm operates as a real-time extension of SAP’s field organization, facilitating daily engagement with AEs and VPs across North America. Activities include:

Identifying whitespace and co-sell opportunities.
Driving introductions between partners and SAP AEs or VPs.
Generating pipeline opportunities that are validated and registered within SAP systems.
Delivering performance-based results tied directly to measurable SAP pipeline generation.

The approach is heavily data-informed — leveraging CRM analytics, partner feedback, and AE engagement data to continuously refine the GTM motion.

4. Performance Measurement and Continuous Optimization

Ascend Source’s engagements include monthly scorecards, quarterly business reviews, and joint governance models with partners to ensure transparency and accountability. Key metrics tracked include:

SAP engagement frequency and quality.
Pipeline creation, influence, and conversion.
Partner enablement completion and readiness scores.
AE and VP relationship depth across SAP’s Market Units.

Performance incentives are often tied directly to qualified pipeline achievements and verified SAP introductions — ensuring Ascend Source’s goals are tightly aligned with partner success metrics.

5. Ecosystem Influence and Scale

Ascend Source’s engagements include monthly scorecards, quarterly business reviews, and joint governance models with partners to ensure transparency and accountability. Key metrics tracked include:

SAP engagement frequency and quality.
Pipeline creation, influence, and conversion.
Partner enablement completion and readiness scores.
AE and VP relationship depth across SAP’s Market Units.

Performance incentives are often tied directly to qualified pipeline achievements and verified SAP introductions — ensuring Ascend Source’s goals are tightly aligned with partner success metrics.

In Summary

Ascend Source’s GTM framework for SAP partners is a closed-loop system—strategic advisory leads to activation, activation drives field execution, and field execution delivers measurable results. The company functions as the connective tissue between partners and SAP, ensuring every engagement contributes to visibility, alignment, and scalable growth.

In short, Ascend Source doesn’t just design GTM strategies—it executes them side by side with partners and SAP, embedding accountability, speed, and ecosystem intelligence into every motion.